# US Psoriasis Search Universe - 26K Classified Terms

> Returns 26,250 US English psoriasis and psoriatic arthritis search terms, one row each, with a banded monthly search volume, a 48-month demand index, a trend direction, and five classification facets covering patient journey stage, search intent, brand signal, clinical focus and buyer segment. Built from a Google Ads Keyword Planner measurement of a 108,953-term discovery pool, deduplicated against Google's own close-variant grouping and annotated term by term. Sizes where psoriasis demand actually sits, which stage of the patient journey it comes from, and which way it is moving - without running your own keyword research.

## At a glance

- **Publisher:** AP Analytics
- **Data source:** www.alex-papageo.com
- **Category:** pharmaceuticals
- **Price:** 70 credits (about $35.00 per request, billed on a successful response)
- **Coverage:** United States
- **Time period:** 2022-08-01 to 2026-07-31
- **Type:** API endpoint (bulk pull)
- **URL:** https://marketplace.spartera.com/products/us-psoriasis-search-universe-26k-classified-terms/d0b42ae3-1572-47a4-8e1d-e86add9d04a3

## Description

What this is

One row per canonical search term. 26,250 US English terms about
psoriasis, psoriatic arthritis and psoriasiform disease, each carrying a
demand band, a 48-month shape, a trend direction and five facets.

What this is not

 - Volumes are bands, not figures. Google Ads reports the midpoint
 of a bucket on a fixed geometric ladder, so its own numbers are estimates.
 We publish the band those estimates fall in, deliberately coarser than the
 source ladder.

 - The demand index is within-term only. Each series is scaled
 0-100 against that term's own peak. Comparable across months for one term,
 never between terms - use the volume bands to compare terms.

 - Rows are canonical terms, not raw phrasings. Google groups close
 variants onto one bucket; variant_count tells you how many
 phrasings collapsed into each row. Do not sum volume across rows without
 accounting for it.

 - stable and insufficient_data are different claims. One means we
 measured and it did not move; the other means we could not measure.

 - This is education-and-discovery demand. 74% of terms sit in
 treatment-discovery or condition-understanding and only 4% name a brand.
 It is not a brand-share dataset.

Columns

 ColumnTypeMeaning
 keywordSTRINGThe canonical search term
 volume_lower / volume_upperINT64Monthly-searches band, lower inclusive, upper exclusive
 volume_rankINT64Rank by volume, 1 = highest. Filter on this for top-N
 demand_index_seriesSTRING48 comma-separated integers 0-100, 2022-08 to 2026-07
 data_through_monthSTRINGVintage of the series (2026-07)
 trend_labelSTRINGrising_fast 3.0% · rising 2.2% · stable 53.1% · declining 8.6% · declining_fast 2.0% · volatile 1.6% · insufficient_data 29.6%
 trend_confidenceSTRINGhigh · medium · low · none
 growth_rankINT64Rank by change among directional terms
 journey_stageSTRINGtreatment_discovery 38.7% · condition_understanding 35.2% · ongoing_management 8.9% · treatment_evaluation 6.3% · differential_seeking 4.8% · symptom_noticing 3.5% · treatment_access 2.7%
 intent_typeSTRINGinformational 49.1% · product_discovery 28.1% · procedural_clinical 9.0% · comparison 5.6% · brand_navigational 4.4% · community_social 3.7%
 brand_signalSTRINGunbranded_disease 82.1% · unbranded_product_category 13.3% · branded_consumer 2.5% · branded_rx 1.5% · unbranded_drug_class 0.7%
 clinical_focusSTRINGgeneral 66.4% · psoriatic_arthritis 13.6% · scalp 10.5% · plaque · nails · face · hands_feet · guttate · trunk_limbs · genital · inverse · pustular · erythrodermic
 buyer_relevanceSTRINGPipe-separated, one or more of: health_education, content_seo, provider_hco, consumer_health, retail_pharmacy, general_market, pharma_competitive, payer_access, pharma_brand, investor_signal
 drug_mentioned / drug_classSTRINGNamed therapy (27 in the vocabulary, generics resolved to brand) and its class
 rank_in_journey_stage / _clinical_focus / _brand_signal / rank_for_drugINT64Volume rank within each facet - filter for per-segment top-N
 variant_countINT64Phrasings that collapsed onto this canonical term
 word_count / is_long_tail / is_questionINT64 / BOOLQuery shape

Method

Volume bands. Every second point of Google's published ladder is a
band edge, so each band spans two ladder points and no single reported value
is recoverable. Edges: 10, 30, 50, 90, 140, 210, 320, 480, 720, 1000, 1600,
2400, 3600, 5400, 8100, 12100, 18100, 27100, 40500, 60500, 90500, 135000,
201000, 301000, 450000, 673000, 1000000, 1500000, 2240000, 3350000.

Trend. Median of the last 12 months against the median of the
previous 12. Medians so a single spike cannot move them, a full year each
side so seasonality cancels. The threshold varies by volume because one
ladder step is +100% at the bottom and ~22% at the top; a term must move
further than the source could express by rounding before it is called a
direction. That bar is applied per term during the build; the label is what
ships.

Classification. journey_stage and intent_type are LLM annotations
(structured output, temperature 0); median confidence 0.80, 2.7% below 0.65.
brand_signal, clinical_focus and drug_mentioned are deterministic matches
against controlled vocabularies. buyer_relevance is derived by rules.

Example queries

?volume_rank=<=200 top 200 terms by demand
?clinical_focus=scalp&rank_in_clinical_focus=<=50 top 50 scalp terms
?trend_label=rising_fast&trend_confidence=high confident risers
?journey_stage=treatment_access cost and coverage demand
?drug_mentioned=skyrizi one therapy's full term set
?brand_signal=unbranded_disease&is_question=true unmet education demand

Coverage

United States, English. Series 2022-08 to 2026-07 (48 months). 26,250
terms measured from a 108,953-term discovery pool; 8,599 returned no data,
2,727 were close-variant duplicates and 874 sat at zero volume.

Known limitations

 - 84% of terms fall in the 10-30 band. Google's reporting floor is 10,
 so the long tail is not further resolvable. The value is coverage and
 faceting, not volume precision.

 - 30% of terms are insufficient_data for trend - too few active months
 in the compared windows to make a claim.

 - clinical_focus is general for 66%; most terms name no specific aspect.

 - Brand tagging is list-based. A therapy outside the 27-drug vocabulary
 is not tagged.

 - Reported search volume is not automatically ground truth - bot and AI
 traffic can inflate it. 2,034 terms carry a non-seasonal spike of 5x or
 more above their median; these are retained, not removed.

 - US English only, and a periodic re-cut rather than a live feed.

Refresh

Periodic re-cut, not a live feed. data_through_month carries the vintage
so your pipeline can detect staleness without reading this page.

## Fields

| Field | Type | Required |
| --- | --- | --- |
| keyword | STRING |  |
| volume_lower | INT64 |  |
| volume_upper | INT64 |  |
| volume_rank | INT64 |  |
| demand_index_series | STRING |  |
| data_through_month | STRING |  |
| trend_label | STRING |  |
| trend_confidence | STRING |  |
| growth_rank | INT64 |  |
| journey_stage | STRING |  |
| intent_type | STRING |  |
| brand_signal | STRING |  |
| clinical_focus | STRING |  |
| buyer_relevance | STRING |  |
| drug_mentioned | STRING |  |
| drug_class | STRING |  |
| rank_in_journey_stage | INT64 |  |
| rank_in_clinical_focus | INT64 |  |
| rank_in_brand_signal | INT64 |  |
| rank_for_drug | INT64 |  |
| variant_count | INT64 |  |
| word_count | INT64 |  |
| is_long_tail | BOOL |  |
| is_question | BOOL |  |

## Access

```bash
curl -X POST "https://ap-analytics.api.spartera.com/endpoints/v1/us-psoriasis-search-universe-26k-classified-terms" \
  -H "X-API-Key: YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"format": "csv"}'
```

Each request is billed 70 credits on a successful response, regardless of row count. Results are returned as a downloadable CSV with a JSON preview.

## Machine-readable

- Sample data (JSON): https://marketplace.spartera.com/sample/d0b42ae3-1572-47a4-8e1d-e86add9d04a3
- Full page (HTML, with schema.org Dataset markup): https://marketplace.spartera.com/products/us-psoriasis-search-universe-26k-classified-terms/d0b42ae3-1572-47a4-8e1d-e86add9d04a3
- Catalog index: https://marketplace.spartera.com/llms.txt
- Product sitemap: https://marketplace.spartera.com/server-sitemap.xml

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Published by AP Analytics on the Spartera Analytics Marketplace. Licensed under https://marketplace.spartera.com/terms.